The cornerstones of any business are pricing, negotiation, good administration and legal compliance; and this workshop concentrates on the areas that are specific and vital to photography.
 
How much should you charge and how can you negotiate the best prices with your clients? What are the basics of copyright? How can you get round copyright "grabs" and make licensing the centre of your business model? How do you find a balance between protecting your work and getting it seen? Is it still possible to get a good price for stock and library photography, and how should you price a print? Are there any occasions when you should work for free? What paperwork do you need to protect your business and avoid problems in the future? How might we be affected by orphan works legislation?
 
Photographers increasingly run into legal issues in the course of taking pictures. The continually changing legal position of taking photographs in public causes regular problems, and in a newsworthy setting these problems are magnified. What's the difference between a public place and a private land to which the public have access? What can you legally photograph in either case? What powers do police, security guards and other officials have to stop you photographing? When do you need consent, or model releases? What are your legal rights and responsibilities as a photographer?

Speakers are as follows:

Robert Machin is an associate at the legal firm DWF, where he specialises in intellectual property and licensing, and has a broad overview of the law as it affects photography.

Paul Herrmann, Director of Redeye, will introduce the key area of pricing. As well as his work at Redeye, Paul is an editorial photographer and has written and talked extensively on the subject.

The workshop is recommended for any photographer who would like to improve their knowledge of pricing, negotiation, copyright, licensing and the law, whether beginners or established.